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The Mark I design was intended to look like it was built from spare parts: particularly, the back is less armored than the front, as Stark would use his resources to make a forward attack. It also foreshadows the design of Stane’s armor. A single 90-pound (41 kg) version was built, causing concern when a stuntman fell over inside it. Both the stuntman and the suit were unscathed. The armor was also designed to only have its top half worn at times. The Embassy created a digital version of the Mark I. Stan Winston Studios built a 10-foot (3. 0 m), 800-pound (360 kg) animatronic version of the comic character ‘Iron Monger’ (Obadiah Stane), a name which Obadiah Stane calls Tony Stark and himself earlier in the film, but is never actually used for the suit itself. The animatronic required five operators for the arm, and was built on a gimbal to simulate walking. A scale model was used for the shots of it being built. The Mark II resembles an airplane prototype, with visible flaps. Iron Man comic book artist Adi Granov designed the Mark III with illustrator Phil Saunders. Granov’s designs were the primary inspiration for the film’s design, and he came on board the film after he recognized his work on Jon Favreau’s MySpace page. Saunders streamlined Granov’s concept art, making it stealthier and less cartoonish in its proportions. Sometimes, Downey would only wear the helmet, sleeves and chest of the costume over a motion capture suit. For shots of the Mark III flying, it was animated to look realistic by taking off slowly, and landing quickly. To generate shots of Iron Man and the F-22 Raptors battling, cameras were flown in the air to provide reference for physics, wind and frost on the lenses. For further study of the physics of flying, skydivers were filmed in a vertical wind tunnel. Phil Saunders created concept art for the War Machine armor and said that it was originally intended to be used in the film but was ‘cut from the script about halfway through pre-production.’ Saunders said that the War Machine armor ‘was going to be called the Mark IV armor and would have been weaponized swap-out parts that would be worn over the original Mark III armor,’ and that it ‘would have been worn by Tony Stark in the final battle sequence.’Composer Ramin Djawadi is an Iron Man fan, and still has issues of the comic from the late 1970s. Through his older brother, Amir, he is also into heavy metal music since the early 1990s. While he normally composes after watching an assembly cut, Djawadi began work after seeing the teaser trailer. Favreau clearly envisioned a focus on ‘heavy’ guitar in the score, and Djawadi composed the music on that instrument before arranging it for orchestra. The composer said Downey’s performance inspired the several Iron Man themes (for his different moods), as well as Stark’s playboy leitmotif. Djawadi’s favorite of the Iron Man themes is the ‘kickass’ because of its ‘rhythmic pattern that is a hook on its own. Very much like a machine.’ The other themes are ‘not so much character based, but rather plot based that carry you through the movie’. Guitarist Tom Morello of Rage Against the Machine and Audioslave, who has a brief cameo in the film as a guard, contributed additional guitar work to the movie’s soundtrack. The premiere was held at the Greater Union theater at George Street, Sydney, on April 14, 2008. The film was released worldwide except for Japan between April 30 and May 7, 2008, with Japan to receive the film in September 2008. Marvel and Paramount modeled their marketing campaign for Iron Man on that of Transformers. Sega released a video game based on the film, which included other iterations of the character. A 30-second spot for the film aired during a Super Bowl XLII break. 6,400 7-Eleven stores in the United States helped promote the film, and LG Group also made a deal with Paramount. Hasbro created figures of armors from the film, as well as Titanium Man (who appears in the video game) and the armor from the World War Hulk comics. Worldwide, Burger King and Audi promoted the film. Jon Favreau was set to direct a commercial for the fast-food chain, as Michael Bay did for Transformers. In the film, Tony Stark drives an Audi R8, and also has an ‘American cheeseburger’ from Burger King after his rescue from Afghanistan, as part of the studio’s product placement deal with the respective companies. Three other vehicles, the Audi S6 sedan, Audi S5 sports coupe and the Audi Q7 SUV, also appear in the film. Audi created a tie-in website, as General Motors did for Transformers. Oracle Corporation also promoted the film on its site. Estimates for the cost of marketing Iron Man ranged from US$50
Wikipedia: http://en.wikipedia.org/wiki/Iron_Man_(film)
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