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Dove is back with another Oscars contest
 User-generated content may be mired in a bit of a backlash, but Dove is putting a brave, well-moisturized face on another UCG contest for the Oscars. This time, Dove asked women to define their views on everyday luxury in a 30-second ad as part of its Dove Supreme Cream Oil Body Wash Ad Contest. You can vote on five finalists over at the Web site. Then, during the broadcast on Sunday, Amy Brenneman will reveal the top two final ads during a commercial break, and ask viewers to vote online or via text message for a winner. One of the spots was done by Sheena Narehood, 22, who is an academic support coordinator at a psychiatric clinic. Narehood says she won’t be crushed if she doesn’t win. “I don’t want a career in film and television,” she says. “I’m perfectly happy in coordination.”
—Posted by Tim Nudd
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February 18, 2008 in Oscars | Permalink
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Comments
The Dove commercial got the biggest Oscars ad lift according to Collective Intellect.
http://blog.collectiveintellect.com/2008/03/11/loreal-posts-biggest-academy-award-advertising-lift/
Posted by: John | Mar 12, 2008 10:29:32 AM
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